Halloween makeup looks intimidating in tutorial videos, but a few basic techniques go a long way. These three looks cover the range from classic-spooky to trendy-pretty, and none of them require special-effects experience or expensive tools.

1. Cracked Porcelain Doll (Trending This Year)
This look is genuinely everywhere right now, and it’s easier than it appears.
Steps:
- Apply a full-coverage white or very pale foundation base across your whole face
- Using a fine black eyeliner brush (or a thin liner pencil), draw irregular crack lines radiating from a few points — think broken porcelain, not a spiderweb pattern
- Fill in a few of the “cracks” with a small amount of red near the deepest points, like the porcelain is chipping to reveal something underneath
- Add slightly smudged black eyeshadow around the eyes for a hollow, doll-like look
- A deep red or dark lip finishes it — keep lip lines slightly uneven rather than perfectly drawn, it reads as more unsettling
You’ll need: white face paint, black eyeliner, red face paint or lipstick, dark eyeshadow
2. Classic Witch (Timeless, Fast, Always Works)
Steps:
- Contour your cheeks more dramatically than usual with a dark brown or green-toned bronzer to create a sunken, angular look
- Add a few faint “wrinkle” lines with a brow pencil at the corners of your eyes and mouth
- Dark, smudged eyeshadow in deep purple or green, winged out slightly past your natural eye shape
- A wart or two (a small dot of dark face paint with a tiny highlight dot) near the nose or chin
- Dark or green-tinted lips
You’ll need: dark cream bronzer, brow pencil, purple or green eyeshadow, face paint for the wart detail
3. Fantasy Creature / Fairycore (Trending “Cute” Alternative)
For anyone who wants something Halloween-adjacent without going full horror.
Steps:
- Apply a light shimmer highlighter across the cheekbones, brow bone, and down the nose
- Use pastel eyeshadow (pink, lavender, or soft green) blended softly across the lid, no harsh lines
- Add small painted dots or a thin vine/leaf design near the temple or cheekbone using a fine brush and face paint
- A few small adhesive gems along the brow bone or cheekbone
- Glossy, sheer lip color to keep the whole look soft rather than bold
You’ll need: shimmer highlighter, pastel eyeshadow palette, fine detail brush, small adhesive face gems
General Tips for Any Look
- Prime your skin first — a light moisturizer and primer help face paint and makeup sit evenly and last longer
- Set with translucent powder once you’re done, especially over cream products, to reduce smudging through the night
- Patch test new products a day ahead if you have sensitive skin, especially with face paint you haven’t used before
- Use cosmetic-grade glitter only — craft glitter has sharp edges that can scratch skin or eyes
Supplies Roundup
- Face paint palette
- Fine detail makeup brush
- Setting powder and setting spray
- Adhesive face gems
Which look are you trying this year? Tell us in the comments.